iPod and podcasting for leaing and sale Enablement The company does not PushWhat Podcast Duke University, IBM, Capital One, Newsweek and Barenaked Ladies have In common? Answer: it happens to all staff, students, and with clients A new and powerful tool? podcasting. We have heard of podcasting your children or for the news, but podcasting is much more than a few phenomena Start from rock and roll or techy crowd. Podcasting is a powerful communication instrument used to achieve a global and mobile, the time and save people, most important, really get in touch with their audience in new ways? today? s Communications / Message excess. Ma? S take a look at what is podcasting, which is use and why it is so effective for professionals and individuals.First us? I look at the size and scope of the podcasting phenomenon? - A recent study by the Pew Inteet and American Life Project found that more than 22 million American adults own iPods or MP3 player and 29% of them podcast in streaming or download podcasts that have been? push? for them. That equivalent to 6 million people listen to podcasts. The researchers and market analysts continue to support the future of podcasting with the most recent data suggest the U.S. audience of only 56 million by 2010 .-- Jupiter Research states that recently U.S. player sales of digital music grow to 56 million euros in 2010 against 16.2 million in 2004 and 2010, three quarters of all people who own digital music players will be portable to listen to podcasts, growth below 15% in the final year.What podcasting? What you describe as the greatest communication tool as e-mail, or as RSS feed for audio, podcasting is a way '? Push? audio content to subscribers for Virtually no cost. Podcasting allows anyone (me, you, IBM, or ABC), for writing audio Content that is pushed to all subscribers? s office, and then directly to your iPod O MP3 player. E 'overall. Anyone can do this? Listening? to your podcast and lea what you have to offer or say. Not? A must not be NBC in the world Distribution infrastructure. Now users can sign up? to a podcast and new The content? push? to them, without having to surf the Web, downloading MP3 Or bu a CD? s.Ideas / Stories / Rumors? Audio/mp3? S? Inteet? PC? MP3 playerAll the arrows are going in one direction. Once someone subscribe to your podcast, Get your content? push? to them. There is no tuing stations Podcasting. Not? T have to visit a website to find the flow of podcasting. Podcast display (thrust), when new content is produced. If you subscribe, you get Well, then the podcast. You only need an iPod or an MP3 player of any kind listening, so that the word podcasting.The term "podcasting" is derived from iPod (Apple Computer's popular for playback of compressed audio) and "dissemination". Podcasting allows audio Files that have been previously downloaded and played on a computer to be automatically downloaded and listened to on portable music devices (like iPod and other MP3 players). Having its origin in the world of blogs, some even talked about podcasting As "audio blog". For many, podcasting is the next logical step in the blog. As Business Week Senior Writer Stephen Baker notes, "The heart of podcasting movement in the world of blogs, the millions of personal web pages that have Becomes a sensation. In a blogosphere that has grown largely on the written Word, podcasts add a soundtrack. "Now that you know what a podcast is, I? look where they come from: who is Production de l '? push audio content. Who is the production of podcasts? The answer is very broad. Adolescents, technicians and musicians were the first Adopters. Today, you see people like Rush Limbaugh, Business Week, ESPN and News programs of all types of production, distribution and marketing of podcasts. The number podcast available is growing very rapidly. At the end of 2004 there were almost 500 podcasts available. Today there are over 10,000 podcasts to choose from.Now that podcasting is growing, businesses and non -- Organizations are in place, using podcasting to connect with customers, students, staff and partners. Here are some examples: - Duke University iPod in 2005 retued to their entire first year of class so that could receive podcasts including the new university, working class and social content. - Capital One university has awarded more than 3,000 iPods to support businesses Training and communication. This includes the training of leadership, sales, customers Service and other topics. - IBM has created a podcast show their leadership in customer investors and prospects .-- Keane Inc has provided more than 100 iPods to their sales force in the world to share Formation and clients? stories and the organization content.Why these and other podcasts produced? Obtained in it, because they know their audience (whether inteal or exteal) is flooded with a text-based content, e-mail, articles, web portals, and marketing messages. Podcasting provides a unique way to reach and connect with their audience.iPods will be part of Duke University? New Duke Digital Initiative (DDI). "We were focusing on iPods and other fuiture, but our broader objective is to integrate process technology extensively for teaching and leaing? said Peter Lange, Peter Lange, the university Provost and senior academic official. The iPod has helped initiate this process, and we expect to continue to move forward. " Listeners love podcasting because it offers a rich content directly to them in a form allowing them to save time, control of what they feel and hear everything joint working or when you work for them. It is more related to training book, the PC screen or on the web is still king portal.Content in any communication, in particular recorded podcast. Podcasting It is the instrument of delivery. Content provides a listening and a blackboard power or the tower is dial.Should podcast? Podcasting is not the answer to all your problems with leaing and communication. Since most The sound is, like any other media, has its limits. Even if the audio allows users to multi-task, Not be easily scanned? This means that we consider the needs of listeners very With caution. You must provide value.Corporate podcasting is different from that of persons or means of podcasting. The standard of a podcast is much higher than that of individuals or the media. Your The staff and customers expect to receive some of them with your communication. You can not restaurants offer only muddled, self-service advertising content or skin. This is Worth. When the production of this value, ask yourself the following questions: who and how will you produce your Podcast? About the review and how? Will transcribed? There are legal issues to consider such issues as podcasting well.Despite can be simple. After we determine your format and the establishment of a process of the whole process is much easier. Still Podcasting is a proactive effort, a planned approach, developing creative and The courage to try new things. But if you have the courage and are ready to put the front-end work, audio podcasting and mobile can offer significant benefits. If You want: - To reach a global audience - Contacts with the public in a new and effective ways - Save your audience time - Share the passion, experience and history of your company? Try podcasting? working? 2006 Tim Keelan, Keelan StoryQuest Inc.Tim is the founder of Chicago StoryQuest Inc. A company that produces mobile audio-peer leaing and communication tools. You can reach Tim StoryQuest tkeelan@storyquest.us or by phone at 312-258-0111.