How to Use a Podcast For Inteet Marketing Although podcasting is trendy, it is essential to remember that when you use a podcast for Inteet marketing, your podcast is really just a delivery mechanism? a way to write the message across.Because is a new mechanism, there is a possibility you so wrapped up in a technology that you forget the basics, the AIDA formula. You need to give something to people who want to listen, and you can? Go wrong with the AIDA formula. AIDA is used in writing, and is an acronym: AIDA means Attract / Attention, Interest, Desire, Action.You need to get people's attention, arouse their interest in the product, who want it, and finally act on the purchase. Using AIDA In PodcastsYou can use the AIDA formula to market their products through podcasts ways.Firstly number, you can use the podcast to attract people to a website which sells products based podcast. The podcast is the attention-Getter. You can have ads on your site to sell their products, and the term to include in the podcast too.Next include valuable information or entertainment in your podcasts to make sure that people subscribe. When you subscribe, you can market to them again and again. This is the desire to awaken interest factor.You with their products and their performance in their podcasts.Finally, you need an invitation to act to ensure that people act. Purchase before midnight on Thursday _________" make and receive your first PodcastMaking a podcast (this is an MP3 file) could? Do not be simpler. These are the steps: 1. Connect a microphone to your computer, 2. Record your podcast using a program like Audacity (free), 3rd Create an RSS feed? more about that here (do not let the jargon is nervous, the RSS is a simple appendix of reference that lets you know when a new podcast listeners on-line), 4. Upload podcasts to your site, then upload the podcast feed to a destination like Podcast Alley so you can start to get a mass of happy subscribers.Get in an interview PodcastIf do not want to do the podcasts offered as an interviewee on Other podcast. This saves you the trouble of recording their own material and put it on-line, and you can advertise their products at the fair for someone as easily as you can in your own.When to create your own podcast, which you want to ask the people to participate is too much for an interview. You can also ask people to send MP3 files of questions or suggestions, you can include in your podcast.So you have it: podcasting, another tool to add to your tools of Inteet marketing. If the idea of resources, give try.Copyright 2005 podcasting MurrayMichael Michael Murray is one of 22 years full-time Inteet marketing and a college student with cerebral palsy, who lives in sunny Orlando, Florida. Need more traffic to your website or affiliate link? "tu words into traffic," reveals the secrets for driving thousands of new visitors to your site or affiliate links ... without spending a cent on advertising: