Yahoo Podcast, why it matters for your business What's in it for you? Podcasting is apparently all the rage today. After intra-European ISP Summer 2005 Small and Medium Business Barometer, 11% of small businesses are interested in using podcasting as part of the site. A forecast based on data for sales of portable digital music and high-speed Inteet penetration through the dissemination of the Group in June 2005 showed that demand for podcasts is expected that up to 60 million users by the end of of the decade. Another interesting point is probably worth mentioning the release of iTunes 4.9 in June 2005, integrated podcasting for the first time in music player, almost 40 million consumers. Only two days after the publication of the podcast subscriptions to a number that none of us to believe that: one million. Many podcasts receive free exposure and the increase of the participants got to this point. How Yahoo! Podcast on the market, this event could easily happen again the second time. I'm not a psychic, but if you can publish in this medium and as one of the first, the immediate exposure to millions of people looking for very specific content they are interested, so only good things for your business. I hope you will agree with me. Why are questions about your business, the iTunes podcast directory has over 15,000 podcasts and growing very rapidly to 1,000 in the week after Steve Jobs, CEO of Apple Computer. This is just a directory. This may seem at first glance but in reality it is not even on the surface compared to how many pages are currently available on the web. With more than 6 million consumers have already heard Podcast podcast in April 2005, are certainly a lot of space to play. If you want proof, just browse all the popular directories of podcasts and see how many of them have only a handful of articles, even on relatively popular themes. But in reality: "Why is it important for my company?" Well, first there is a way to make your audience of customers through the use of voice. It 'very similar to his radio show, but listeners can tune in any time they want. The power to express the emotion and personality to your marketing communications can be very powerful. From public relations, management of customer relationships, the name of the brand, generating leads and sales, all can say the same average, but stronger than the text of communication. Imagine the benefits and the possibility of a podcast in front of millions of Yahoo! Podcast visitors for free. How can you participate? You can use the existing computer systems to record your voice or hear something. In fact, podcasting is not just a talk show, but it can be in the form of music samples, audio books, and much more. A microphone that came with your computer can do, but a decent sound makes you a pro. If you are editing, and mixing the clay prior to publication, some audio editing tools are available free of charge. To add a podcast file is available, you must select the audio file to load a public web server. In the future we can make alteative methods, but for now, with a public web server is the most common. When it's time to publish your podcast, you can use your existing blog software, to build a website for the podcast show podcast. A blog platform allows you to view the content easier. Most of them can be a valid podcast feeds for you. This is a feature, but not mandatory. An RSS feed is the podcast audio and metadata to mass syndicate it. Existing technologies, the entire process of preparing and publishing the feed almost seamless continuity. Once you have a podcast ready, all you need to find, enter the URL to your podcast feed to Yahoo! Publishing podcast page (you can also tag, so that others can find your podcast more simple. When started during the use of podcasting has been a significant increase in recent times, it is not for all markets. Some industries are better than other channels. Still others, especially by users with a slow Inteet connection, adjust the sound via the download may be more difficult and longer, or simply do not understand that the technical skills. You know your market better than me, but you can never be sure until you try. The technologies are here, so you start on a Shoestring. You can also stop if this is not for you and your market is ready. Whatever what it is, so make sure you do not miss the chance. If it is decided that podcasting is for you, there are dozens of free resources you can use to start immediately. The first one begins, the better. My audience were Waiting for your podcast, and if by the time they can not find you, they are not, of course, lacking only the targeted traffic from a search engine giants, but also potential customers. Copyright 2005 Hendry Lee