The marketing mix Podcasting payment of rent In the world of interactive marketing, you're never too far away for the next big thing. A channel that promising? S buzzworthy in recent months is podcasting? Inteet distribution of audio or video, usually with an RSS feed.As usual, but behind the early adopters gushing praise for a new technology, someone has to understand how podcasting from a promising technology marketing of confidence seems tool.There extraordinary growth potential for podcasts in the coming years, but this is only a potential for Podcasting Podcasting News utility.Even is, if there is an exchange of money, and content to a minimum, it's worth must be the trouble to download the file. If I had to actively seek and download it, I want to hear some of them. If I can automate the download of some that interest me, rather than an RSS feed, I tend to check out.Podcasting can or can not become a marketing channel with a broad application, but it is certainly possible, targeted content. I have a stack of papers about my desk that I get a day? Behavioral marketing, web seminars, which are effective, how to reinstall Windows XP? if someone came in mp3 and for me, so I can listen in the car, I would be very grateful. Maybe even for the point where I hear a short advertisement. You can also use a common, if it is packaged in Sport (More March Madness, but first a word from Gillette? S XtremeTrac new 5-blade, now with Unibrow control). An interesting aspect is that, as more and more marketing activities for the interactive channels, podcasting is a single, more passive medium. Perhaps it's just a matter of time until the players have a kind of feedback you can push the button so, and upload the next chapter book that the podcast has been invaluable to me or send me more information.Then next time I plug my reader in my laptop, my preferences are back to Podcasters. Or perhaps there is no hurry, for the entire ... I think it is very positive that this form of marketing of new media for almost all those who want to create a podcast. Certainly, consumer-controlled media is an exciting development and there are a lot of home-grown content that are much richer and more original than what is typically from radio.There is a disadvantage, if possible, the customization is too far. One day soon, as you drive the highway, you can listen to a podcast from your spouse to remember to collect the juice and alarm, not speed.Charles Waock is Marketing Director at PartsBase, Inc. He writes frequently on marketing , e-Business, Finance and real estate. His weblog is